Grace’s Field House
Nestled on Route 353 in Little Valley, NY, Grace’s Field House needed a logo that felt friendly and energetic—just like their fresh, made-to-order scoops. The logo had to balance a hint of athletic flair with the lighthearted joy of ice cream.
WHAT ROOD COMPANY DELIVERED
Concept Exploration
We explored sketches that fused clean, sporty lines with classic ice-cream imagery—from swirled cones to a Sunday that resembled the hills of Little Valley.
The Final Logo
The chosen mark hides a “GFH” monogram within a stylized ice-cream cone. Its design ensures the logo reads clearly on signage, shirts, and social posts.
Banner Flag
A high quality, banner flag pops with the logo against a gray background—designed to guide drivers off Route 353 and straight to Grace’s Field House.
