Logo Refresh

At the heart of the project was modernizing Patriot’s logo into something both bold and flexible. I took their original eagle silhouette and refined its head shape, sharpening the beak and eye to convey more confidence on its own or paired with the “Patriot Shield”.

For color, I shifted away from muted tones into a richer navy and vibrant red to ensure maximum contrast on safety gear and digital screens.

The result is a cohesive, trust‑inspiring identity that drives inquiries and reinforces their reputation in Western New York’s energy‑efficiency market.